Proton Announces Plans to Expand with Australias Lowest Priced Car
Sunday July 5, 2009, posted by JMC
Proton Cars has announced a revitalised assault on the Australian car market and has signalled it will launch Australia’s lowest priced sedan, which it believes will be the perfect answer to the current financial climate.
In early 2010 Proton will launch Australia’s lowest price sedan and is redoubling its efforts to rebuild and refresh its dealer network across the country.
The company has severed ties with almost half its existing dealers and is now recruiting new high calibre dealers to broaden the reach and service levels for Proton customers.
Managing director of Proton Cars Australia, John Startari, admits that the marque has not performed to expectations, however the resources and backing have now been committed by parent company Proton Cars Berhad to drive the brand forward in Australia.
"The centre piece of our plan is to recruit the best dealer network available, we are not going to expand at all cost, it will be a matter of only signing dealers who are committed and eager to be a part of growing the brand," said John Startari.
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Proton Satria Neo Proving A Hit On Top Gear Australia
Monday February 16, 2009, posted by Staff
Proton’s stylish, sure footed and economical Satria Neo hatch has become a TV star thanks to its role in SBS’ headline show Top Gear Australia.
The Proton Satria Neo is the car used in the show’s star in a bog standard car segment filmed on the show’s special test track at Camden Aerodrome which gives celebrities the challenge of setting a fast lap around the challenging track in a standard machine.
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Proton Satria Neo S2000 Makes Successful Rally Debut In Europe 2009
Tuesday February 10, 2009, posted by Staff
Proton’s Satria Neo has become the latest S2000 rally car to be homologated by the world governing body of motorsport the FIA.
The new S2000 Satria enjoyed a highly competitive debut at the final round of the 2008 European Rally Championship, the Rallye Antibes Cote d’Azur in the South of France.
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Persona Brings A Fresh New Face And Improved Quality For Proton In Australia
Friday August 29, 2008, posted by Staff
Proton Cars has launched an all-new Persona onto the Australian market with fresh styling, improved build quality and better performance.
The new Persona shares only its name with the previous Proton Persona model, a car that was sold in Australia between 1995 and 2005. The new model however is based on the Proton designed and developed GEN.2 platform and uses an improved version of Proton’s own Campro 1.6 litre twin cam engine.
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